Six points a holiday marketing is accurate positioning mainly in a clear theme, clearly communicated activities subject, do not get caught wind sale, discount air promotional misunderstanding. There is also need to understand the dynamics of the competition, especially near the holidays, traditions, learn the latest promotions intention competitors, such as new condition, discount, the gift distribution, such as the introduction of new products. Second, determine the best course of action in addition to careful planning beforehand and staffing convenience store outside the family's official website, but also have a good program, followed by a strong implementation capacity, again all of the arrangements and material preparation activities are important buckle theme. To participate in the activities of the personnel manager of exhaustive training, the purpose and substance of activities to further convey the hearts of every employee, every employee to fully mobilize the enthusiasm and sense of ownership. Third, determine the time schedule and budget planning time sooner rather than later store promotions, special events can be the best three or four days earlier than the competition, to avoid being the first to opponents. Fourth, create a festive atmosphere of the scene activities atmosphere consists of two parts 711 convenience stores official website, one atmosphere of the scene, including the atmosphere, posters, POP posting, furnishing goods, right of broadcasting and music, which will stimulate the customer to a large extent desire to buy. Specifically, do the advertising theme, from the color, the title to highlight programs, activities etc festive atmosphere to create a festive theme advertising opportunities V. strict control promotional costs and strong manufacturers try not confrontation, especially not with a strong opponent price war, it should be inventive, to highlight their strengths and selling points; should "because the system should have", so as to achieve good results. Sixth, the overall assessment summary for each holiday marketing activities are required to conduct a detailed assessment summary, in order to enhance the quality and effectiveness of marketing the festival. Currently, under the National Retail overall slowdown, rent, domestic and other costs continue to rise in the competition, at the very start of large retail enterprises face appeared split polar differentiation, mergers and acquisitions between companies split face slowdown. Only a year between 2013, the number of closed stores nationwide department store reaches 23 convenience stores, hypermarkets foreign department, the number of stores reached 28 off open convenience stores, China's retail industry over the mountain face atrocious test. In fact, Japan's wholesale trade 20 years ago, the same history as the impact of the economic downturn. Around 1990 followed by Japan's economic stagnation of population growth continues to fall into the downturn, from 1990 to 2013, the Japanese economy's growth rate of less than 1% uniform level, age frequent negative growth. Japanese wholesale formats thus attack the great volte-face. According to statistics, in 2001 the department store market range between -011 overall decline of 29.8%, supermarkets 28.2% arrived shrunk dramatically. And some development in this decade, the first is a convenience store, in addition to the drug store and no Diansi sales (including sales and network communications trafficking). Comments from various formats efficiency point of view, the convenience store to value 1.4 million yen / square meter of the top of the highest in each format. Japanese wholesale chain top 10 companies, convenience store business in 2012 annexation of five seats, of which topped 7-11. today convenience stores, fast Wuhan seven (certified), Wuchang District, Wuhan fast convenience store by seven business management Company. Seven Business Management Co., Ltd., Wuhan fast (www.kuai7.com) is a leader in Wuhan, supermarkets, department stores, convenience stores, over the years, the company implementing the scientific management, innovation and development, the principle of honesty and trustworthiness, and satisfy customers needs. Wuhan fast seven leadership with the staff warmly welcome all inquiries negotiations to create Wuhan fast seven a better future.