Six points a holiday marketing is accurate positioning mainly in a clear theme, clearly communicated activities subject, do not get caught wind sale, discount air promotional misunderstanding. There is also need to understand the dynamics of the competition, especially near the holidays, traditions, learn the latest promotions intention competitors, such as new condition, discount, the gift distribution, such as the introduction of new products. Second, determine the best course of action in addition to careful advance planning and staffing, but also have a good program, followed by a strong implementation capacity, again all the activity arrangements and material preparation activities must be closely linked to the theme. To participate in the activities of the personnel manager of exhaustive training, the purpose and substance of activities to convey to each clerk deep hearts chain of convenience stores nationwide ranking of each employee to fully mobilize the enthusiasm and sense of ownership. Third, determine the time schedule and budget planning time sooner rather than later store promotions, special events can be the best three or four days earlier than competitors convenience stores, to avoid being the first to opponents. Fourth, the Festival site Atmosphere atmosphere consists of two parts, one on-site environment, including the atmosphere, posters, POP posting, furnishing goods, right of broadcasting and music, which will stimulate the customer's desire to buy a large extent. Specifically, do the advertising theme, from the color, the title to highlight programs, activities etc festive atmosphere to create a festive theme advertising opportunities V. strict control promotional costs and strong manufacturers try not confrontation, especially not with a strong opponent price war, it should be inventive, to highlight their strengths and selling points; should "because the system should have", so as to achieve good results. Sixth, the overall assessment summary for each holiday marketing activities are required to conduct a detailed assessment summary, in order to enhance the quality and effectiveness of marketing the festival. Convenience stores, mostly fast food "Here Oden delicious." Yesterday, in the street near the Han Xiao Zheng white-collar office work at a nearby convenience store to solve the brunch, she and her colleagues often eat here, "There are a lot of Imported foods supermarket buy online sellers to find reliable, but too troublesome. "At present, large and small, River City Family Mart convenience store official website, ready cooked food, fresh, imported food and other food are the main accounting to nearly half of all categories, and took away a lot of the supermarket business community. Convenience store brand has its own characteristics, some ready-cooked food category is complete, some Korean food more, some Southeast Asian food and more. A local convenience store chain in charge, 24-hour convenience store, Shanghai and other cities of commodity prices than the large supermarkets to be 30% more expensive, it is cheaper for Wuhan is the first one, the convenience is secondary. Because it is just to be ready to eat food, so cheap you can; and imported food supply, consumers bad parity, slightly more expensive does not affect the purchase intention. Family Mart convenience store _ _ caidian District Wuhan fast seven by seven Business Management Co., Wuhan fast. Seven Business Management Co., Ltd., Wuhan fast (www.kuai7.com) strong, credible, in Wuhan, Hubei supermarkets, department stores, convenience stores and other industries has accumulated a large number of loyal customers. The company better work attitude and constantly improving innovative ideas will lead Wuhan quick seven and you work into the brilliant, for a better future!